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Week of Mon, Oct 7th, 2013

Hershey set to roll out first new brand in 30 years

The Hershey Co. is launching Lancaster caramel soft creme candy, its first brand-new confectionery brand in the United States in three decades.

Teva plans 5,000 layoffs as part of downsizing

Teva Pharmaceutical Industries Ltd. is slated to reduce its global workforce by about 10% under a restructuring plan aimed at slashing costs and optimizing its organization and processes.

Reviver dry 'swipe' deodorizes clothes, hair

Kusin & Kusin Ltd. has introduced Reviver, which it calls the world's first dry deodorant for clothes and hair.

ChapStick signs women's soccer star as spokesperson

U.S. women's soccer Olympic gold medalist Alex Morgan has been named as the brand spokesperson for ChapStick.

Revlon wraps up acquisition of The Colomer Group

Revlon Inc. has closed its deal to acquire The Colomer Group (TCG), a specialist in the professional salon beauty care channel.

RxTran, QS/1 form partnership

Pharmacy automation provider QS/1 will offer its pharmacies translations of prescription directions for use and medication information sheets through RxTran, a provider of language services for pharmacies.

RxHelp introduces Merck MyChoice card

RxHelp.ca is offering a new discount card called Merck MyChoice to help Canadians save and stay on commonly used Merck branded prescription medications.

Swisse Wellness launches promo via Walgreens

In a promotion through Walgreens, Swisse Wellness is giving consumers a chance to make a donation and win a trip to see "The Ellen DeGeneres Show."

TABS Group establishes Walmart analytics team

TABS Group Inc. has formed a senior-level team to supporting internal and customer-related initiatives with Walmart.