Supplier News Breaks Archives
Energizer, Landon Donovan again team up to promote sun protection
April 23rd, 2014
NEW YORK – Energizer Personal Care, the makers of Banana Boat and Hawaiian Tropic sunscreens, and The Skin Cancer Foundation have launched the second year of a sun safety awareness campaign featuring LA Galaxy and Team USA soccer star Landon Donovan.
Energizer and the Skin Cancer Foundation said Tuesday that this year Donovan's father, Tim, has joined the campaign to share his personal skin cancer story and address a lack of awareness about sun protection among men, with the goal of encouraging them to incorporate sun safety into their daily lives.
"We're proud to partner once again with The Skin Cancer Foundation, an organization that is committed to sun safety and protection," Minna Raffin, director of sun care at Energizer Personal Care. "Sharing testimonials of real families like the Donovans helps to reinforce the importance of sun care in a new and personal way, and will hopefully encourage men to align their sun care habits with the realities of skin cancer risk."
Consumers can go online to SunBlunders.com to learn how skin cancer affected Landon Donovan and his family as well as to get the facts about skin cancer, sun exposure and the importance of sun protection.
"Skin cancer became personal to my family when my father was diagnosed with basal cell carcinoma," Landon Donovan said in a statement. "I'm relieved to share that he is in good health now, but his diagnosis was a real wake-up call and inspired me to partner with The Skin Cancer Foundation for the second year in a row to continue to raise awareness among men about the importance of sun protection."
Through July 2014, Energizer Personal Care will make a $5,000 donation for every goal scored by the U.S. soccer team, up to $50,000. Funds will go to The Skin Cancer Foundation in support of sun safety research and education.
In 2012, The Skin Cancer Foundation and Energizer Personal Care commissioned a survey to gauge men's knowledge of skin cancer and sun safety behavior. The poll confirmed a lack of awareness about sun protection and skin cancer among men; for example, 49% of American men admitted to not using sunscreen in the past 12 months.
"Many people don't realize that skin cancer is the most common form of cancer in the U.S., impacting more than 2 million men and women each year," stated Dr. Neal Schultz, Skin Cancer Foundation spokesman and assistant clinical professor at Mount Sinai Hospital and Mount Sinai School of Medicine. "Among men specifically, the number of skin cancer cases continues to rise each year, which could be significantly less if men began to incorporate sun protection into their daily routine."