Supplier News Breaks Archives
Garnier names new hair color ambassador
April 21st, 2014
NEW YORK – Garnier Haircolor has announced Blanca Soto, a model and actress from Mexico, as its newest spokeswoman.
Soto will be featured in print and television ads for the Garnier Nutrisse Ultra Color Series, which the company said includes shades specifically created for dark hair by using color boosting technology that offers dramatic lift and visibly reflective color results in just one step.
"I am thrilled that Blanca is joining the Garnier roster of amazing spokespersons. She represents the vibrant, intense beauty that the Ultra Color series stands for perfectly," says Daniel Villarroel, assistant vice president for Garnier Integrated Marketing.
Soto is known for her roles in Eva Luna, El Talisman and Porque el amor manda. Winner of the New York International Independent Film and Video Festival's "Best Actress Award in a Short Film," she has been featured in more than 100 top international magazines, including Maxim as one of the "Top Sexiest Women."
Plans call for Soto to appear in ads starting this month, and her first signature Nutrisse Ultra Color hue is light golden brown.
"I am in love with my new hair color! Hair color transforms not only your physical appearance, but your attitude, too," Soto said in a statement. "I am constantly changing up my look and color. We all need a new look once in a while. I have fun with every hair color, each hue changes my mood, personality and style."
Ultra Lift contains Garnier's three signature Nutritive Fruit Oils — avocado, olive and shea — to nourish hair and leave it feeling softer and looking shinier and healthier, according to Garnier. Ultra Color's creamy texture is designed to provide easy application that lifts up to four levels for maximum benefits and comes in shade ranges that include Ultra Color Series for dark hair, Ultra Reflective Blacks, Ultra Lightening Browns, Ultra Lightening Blondes and Ultra Intense Reds.
Garnier Nutrisse Ultra Color Series is sold at mass market retailers nationwide at a suggested retail price of $7.99.