PLMA 2024 ad 1

Circana ups CPG market measurement coverage by 15% with MULO+

Circana ups CPG market measurement coverage by 15% with MULO+

Circana ups CPG market measurement coverage by 15% with MULO+

CHICAGO – Circana, formerly IRI and The NPD Group, today announced a significant expansion to its multi-outlet (MULO) data universe across U.S. CPG channels, including grocery, drug, mass market, military commissaries, club, and dollar stores, as well as e-commerce. The launch of MULO+ will expand Circana’s point-of-sale (POS) coverage by more than 15% and include sales

PP_1170x120_10-25-21