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Kleenex campaign adds social dimension to facial tissue

Kleenex campaign adds social dimension to facial tissue

DALLAS — Kleenex has begun a multiplatform marketing campaign that focuses on the caring gesture of giving someone a tissue who needs one. Brand parent Kimberly-Clark said the initiative includes a broadcast campaign establishing the Kleenex brand as a timely gesture of care; documentary-style videos that depict real-life stories of people showing meaningful gestures of

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