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Tara James is senior vice president of Nielsen’s beauty ­practice.

How drug stores can remain a leading beauty destination

How drug stores can remain a leading beauty destination

Beauty and personal care consumers are leaving their pre-pandemic shopping mentalities behind as they return to stores with a reprioritized sense of self-care. State-wide shelter-in-place mandates pushed millions of Americans into their homes, fueling a reliance on grocery, convenience and drug store retailers to fulfill in-store beauty and wellness product needs. As a result, consumers’

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