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Target goes small in 2015 store opening plans

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MINNEAPOLIS — Target Corp. plans to open 15 new stores in 2015, more than half of them small-format stores.

The discount store chain said Monday that it aims to add eight TargetExpress locations, one CityTarget and six general merchandise stores.

The new TargetExpress 
stores include the previously announced three openings in San Francisco and one each in San Diego, Calif., and St. Paul, Minn. Target also plans to open two TargetExpress stores in the greater Washington, D.C., area and one in Chicago.

Target currently has one TargetExpress outlet, which opened last summer in Minneapolis. The format, which measures about 20,000 square feet and has a pharmacy, is meant to provide a quick-trip shopping experience.

Target plans to open its first East Coast CityTarget this year, near Fenway Park in Boston near the Fenway ballpark, and that will be followed by a store in Brooklyn, N.Y., that is due to open in 2016. The CityTarget format debuted in 2012, and Target currently operates eight of the stores: three in Los Angeles, two in San Francisco, one in Seattle, one in Portland, Ore., and one in Chicago. The CityTarget stores range in size from 80,000 to 160,000 square feet.

“Our store growth looks different today than it did five years ago, driven by guests’ expectations for ease and personalization in their shopping experience,” Target executive vice president and chief stores officer Tina Tyler said in a statement. “Smaller formats like TargetExpress and CityTarget offer customized assortments and services to meet the needs of guests who are increasingly moving into urban centers. In our general merchandise stores, we’re embracing a test and learn philosophy, innovating with layouts and experiences and bringing digital and bricks and mortar together like never before.”

The six new Target general merchandise stores that are scheduled to open this year will include new layouts and merchandise assortments. A store in Fort Worth, Texas, will feature home products displayed in a lifestyle setting designed to help consumers picture the products in their own homes, and the new store in Oahu-Kailua, Hawaii, will offer merchandise from approximately thirty local vendors.


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