NEWARK, N.J. — The 2024 Morning Consult Most Trusted Brand report has named M&M’S, part of Mars, as one of the most trusted brands among all overall consumers.

“It is an honor to have M&M’S recognized as one of the most trusted brands among consumers,” said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. “This recognition is a true testament to our efforts in preserving the iconic integrity of the M&M’S brand while ensuring it is still relevant for today’s consumers. At Mars Wrigley, we not only inspire moments of everyday happiness, but we also find ways to make positive societal impact by building brands that consumers trust across generations.”

Morning Consult’s Most Trusted Brands report is based on surveys of U.S. adults, with brands ranked by a net trust score.