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Health Equity 3.0

Health Equity 3.0

In her keynote address, Rina Shah, senior vice president of pharmacy growth at Walgreens, described how health equity emerged as a central consideration in the drug chain’s strategic planning process and what that means going forward

Greater Than One launches Greater Reach Model

Greater Than One launches Greater Reach Model

The model, based on Greater Than One's proprietary technology, leverages nearly 25 years of data and health industry marketing experience, enabling the agency to predict and achieve measurable improvements in a client's marketing performance.