Neutrogena campaign empowers consumers to break beauty’s rules with science
Break the Rules is rooted in a simple consumer truth: beauty advice can often feel like a set of rigid rules.
Supplier News
Acosta Group names Joe Mueller Chief Retailer Partnerships Officer
Former Kellanova executive brings more than 35 years of experience building strategic partnerships across the retail industry.
Doctor’s Best expands supplement lineup
New Creatine Powder and High Absorption Magnesium Powder formulations are designed to support muscle performance, energy, relaxation, and sleep with science-backed ingredients.
CHPA welcomes Missouri law expanding OTC cold and allergy med access
New law raises the annual purchase limit for pseudoephedrine products while maintaining safeguards against misuse.
WK Kellogg Co introduces Kellogg's Super Stars cereal
The rollout is part of the company's Feeding Happiness™ commitment to helping kids be their best by expanding access to nutritious breakfasts that help fuel learning, focus and student success.
Cleanlogic launches Infusions collection at Ulta Beauty
The collection features collagen-infused exfoliating tools for smoother, hydrated skin, and magnesium-infused products to soothe muscles and promote relaxation.
L’Oréal secures 50-year global Gucci Beauty license
L’Oréal will take over Gucci Beauty worldwide in July 2027 under a new 50-year exclusive licensing agreement with Kering, expanding its luxury beauty portfolio.
Bausch + Lomb introduces Orphia, an AI-powered digital health platform
Brand agnostic and built to serve all eye care providers.
Beurer: Studies confirm concentrated heat rapidly reduces insect bite itch without drugs or chemicals
Two Independent investigations totaling more than 12,000 treatments validate thermotherapy as a clinically proven first-line response to mosquito bites
The 'Less Is More' wellness movement comes to toothpaste
Hydroxi Unflavored extends that same philosophy into oral care by pairing advanced dental science with a deliberately minimal formulation.
TUMS Kicks off the "TUMS Food Match Cup"
New campaign features global-inspired recipes, a multi-city food truck tour, creator collaborations, a sweepstakes and more, inspired by the summer's biggest soccer tournament.
Heali Medical rolls out drug-free wearable patches for period pain and women's wellness
The new Period Patch System and Women's Patch provide natural, targeted support that fits seamlessly into modern lifestyles.
Peak Rock Capital has completed acquisition of Asembia
Asembia operates the largest national specialty pharmacy conference, the Asembia Specialty Pharmacy Summit, attracting thousands of industry leaders every year.
Herbal Essences launches "Scent of Your Dreams," a campaign featuring Amaya Papaya
Herbal Essences is leaning into that feeling, offering a sensory experience so intoxicating it mirrors your most irresistible distractions.
O Positiv Health expands product lineup at CVS
The new items join O Positiv's suite in the Feminine Care aisle at CVS.
Makers Nutrition donates $1,500 to Feeding America to support families facing hunger nationwide
Through this donation, the company aims to support Feeding America's nationwide efforts to provide meals to millions of individuals and families facing food insecurity.