GOYA® invites Texans to escape to Casa Coco: A destination for hydration, wellness and summer fun
The invitation-only Casa Coco experience launches GOYA’s new hydration campaign at the Frenchie Hotel in Round Top, Texas, on August 10.
Supplier News
Force Factor prevails in NAD challenge over Total Beets® #1 sales claims
National Advertising Division finds Force Factor substantiated its position as America’s #1 best-selling beets brand based on unit sales.
NY NOW and Noted to co-locate industry-leading events in February 2027
The Greeting Card Expo with the NY NOW Winter show at the Javits Center, January 31 – February 2, 2027.
Lemme enters longevity category with NAD+ supplement
Lemme’s first supplement for healthy aging expands into the growing longevity segment.
Lisa Rinna investigates “The Ultimate Steal” in Garnier’s new campaign
The effort marks Rinna’s second Color Sensation campaign with Garnier this year.
At-home tick testing could speed Lyme Disease detection
The test analyzes the tick itself to provide rapid insight following a tick bite and support informed decision-making.
P&G to buy Thorne
For P&G, the acquisition introduces a premium supplement and wellness platform, capitalizing on growing consumer interest in preventive health and personalized wellness.
Vitamin Angels backs DRC effort to strengthen child nutrition
Developed in collaboration with PRONANUT and supported by Vitamin Angels, the landscape analysis provides one of the most comprehensive national assessments undertaken to date of the country's vitamin A supplementation and albendazole deworming program.
Galderma expands Cetaphil's Nourishing line with new body care innovations
Developed specifically for sensitive skin, the Nourishing & Hydrating Lotion and Cream combine hyaluronic acid and skin-essential lipids to strengthen the skin barrier while delivering clinically proven glow.
Jumex enters the protein category with 30g of protein, rooted in authentic Mexican heritage and Mexican-inspired flavors
New ready-to-drink protein shake launches in 2,942 Walmart stores nationwide, bringing Jumex's flavor heritage to the lifestyle nutrition category.
XiFin debuts Empower AI Appeals Agent for pharmacy reimbursement
At NACDS Total Store Expo, XiFin will showcase Empower CareALERTS for immunization engagement and Empower RCM, Empower AI, and agentic AI appeals capabilities designed to support expanding clinical services and specialty pharmacy.
Reckitt wins FDA approval for new Mucinex Cold & Flu OTC
Company’s first new drug approval addresses No. 1 unmet need for long-lasting symptom relief.
Acosta opens new growth channel for manufacturers through Salvatori-Scott partnership
National retail scale meets specialized independent pharmacy expertise to accelerate health and wellness expansion.
Smith Drug Co. announces intent to transition operations
The transition is expected to be completed in early 2027.
Heineken 0.0 serves up Serena Williams’ US Open tickets once again
Heineken 0.0 reactivates tickets from Serena Williams' past US Opens to reunite her biggest fans at this year's tournament.
Palmer’s launches Lemon Sorbet body care collection
The Lemon Sorbet Collection will roll out nationwide at mass, drug, and grocery retailers beginning in August.