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NEW YORK — La Roche-Posay has launched the all-new Mela B3 Cleanser, powered by Melasyl, L’Oréal’s newly patented ingredient born from 18 years of research. The cleanser joins Mela B3 Serum & UV, also formulated with Melasyl to visibly reduces a range of skin discoloration on all skin tones, including sunspots, age spots, post-acne marks (or post-inflammatory hyperpigmentation), and even the most stubborn dark spots.
In addition, the all-new Lipikar Urea 10% Roughness Smoothing Lotion for very dry skin softens and smooths dry, rough, and bumpy skin with only 1 application, and the viral Cicaplast Baume B5 is now available with broad spectrum SPF 50 protection! The fan favorite relieves and hydrates dry, cracked skin while helping protect skin exposed to the sun.
La Roche-Posay MelaB3 Cleanser ($26.99 // laroche-posay.us, drugstores nationwide): This gentle micro-peeling cleanser exfoliates to reveal a more even skin tone. Powered by Melasyl™, the newest, exclusive La Roche-Posay ingredient, Niacinamide, and PHA, this face wash cleanses skin without drying out the skin, while visibly reducing dark spots.
Key features and benefits:
- Cleanses skin of dirt and impurities, without drying out the skin
- Exfoliates to reveal a more even skin tone
- Maintains the natural moisture barrier and pH
- Skin instantly looks purified and feels smooth and soft
- At 4 weeks, skin tone looks more even and spots appears less visible
La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion ($22.99 // laroche-posay.us, drugstores nationwide): Lipikar Urea exfoliates skin without disrupting the skin barrier and softens and smooths dry, rough, and bumpy skin with only 1 application. This ultra-hydrating body lotion provides up to 48 hour hydration and improves skin’s moisture barrier in 1 hour in a non-sticky, fast-absorbing texture.
Key features and benefits:
- Non-sticky, fast-absorbing body lotion provides intense, long-lasting 48 hour hydration
- Exfoliates without disrupting the skin barrier to improve the appearance of dry, flaky, rough and bumpy skin
- Softens and smooths rough, dry skin with only 1 application
- Improves skin’s moisture barrier function in 1 hour
- Suitable for adults and seniors
La Roche-Posay Cicaplast Baume B5 UV SPF 50 ($19.99 // la roche-posay.us, drugstores nationwide): Soothing therapeutic multi-purpose cream with broad spectrum SPF 50. The product relieves and hydrates dry, cracked skin while helping protect skin exposed to the sun. It provides immediate and long-lasting, all-day hydration for cracked, chapped, chafed skin while decreasing the risk of skin cancer and early skin aging caused by the sun.
Key features and benefits:
- Temporarily protects chapped or cracked skin
- Relieves dry, cracked skin
- Helps protect skin exposed to the sun with broad spectrum SPF 50 protection
- Provides long-lasting, all-day hydration for dry skin
- Suitable for cracked, chapped, chafed skin
- Suitable for use post-procedure
Refill Format of La Roche-Posay Toleriane Purifying Foaming Cleanser ($14.99 // la roche-posay.us, drugstores nationwide): Toleriane Purifying Foaming Facial Cleanser is a daily face wash for normal to oily, sensitive skin. Formulated with La Roche-Posay prebiotic thermal spring water, niacinamide, and ceramide-3, this face wash gently cleanses skin of dirt, makeup, and impurities while maintaining the skin’s natural moisture barrier and pH. Its gentle foaming formula leaves skin feeling clean, fresh, and comfortable with no pore-clogging residue.
Key features and benefits:
- -73% less plastic when you refill compared to 400ml bottle
- 17% in savings
Refill Format of La Roche-Posay Toleriane Hydrating Gentle Cleanser ($14.99 // la roche-posay.us, drugstores nationwide): Toleriane Hydrating Gentle Cleanser is a daily face wash for normal to dry, sensitive skin. Formulated with La Roche-Posay prebiotic thermal spring water, niacinamide, and ceramide-3, this face wash gently cleanses skin of dirt, makeup, and impurities while maintaining skin’s natural moisture barrier and pH. Its gentle cream formula helps restore skin comfort and retains essential moisture, leaving the skin feeling comfortable and hydrated.
Key features and benefits:
- -73% less plastic when you refill compared to 400ml bottle
- 17% in savings
