LAVAL, Quebec — Bausch + Lomb has rolled out PreserVision AREDS 2 Formula + Multivitamin, a two-in-one eye supplement aimed at making it simpler for consumers to get their nutrients.
The Valeant Pharmaceuticals International subsidiary said Thursday that PreserVision AREDS 2 Formula + Multivitamin is the first leading brand to combine the National Eye Institute-recommended AREDS2 nutrient formula with other essential vitamins and minerals typically found in daily multivitamins. As a result, the combo formula helps reduce the number of pills that consumers take each day.
In addition, PreserVision AREDS 2 Formula + Multivitamin is beta carotene-free and contains a high level of vitamin D to support the needs of older adults, the company noted.
PreserVision is the No. 1 doctor-recommended eye vitamin brand formulated for people with moderate to advanced age-related macular degeneration, according to Bausch + Lomb.
“We are proud that this new formula directly responds to consumer feedback and data and can create more convenience for those we serve,” stated Joseph Papa, chairman and chief executive officer of Valeant. “The launch of PreserVision AREDS 2 Formula + Multivitamin adds to Bausch + Lomb’s long history of delivering innovation to eye health and underscores Valeant’s commitment to inventive solutions that address consumers’ health care needs.”
Bausch + Lomb said PreserVision AREDS 2 Formula + Multivitamin is available now at major retailers, including Walgreens, Rite Aid, Kroger and Amazon.
