NEWARK, N.J. – Stimulating all five of your senses, 5 gum is partnering for the first-time ever with global music sensation KATSEYE to bring fans immersive, multi-sensory experiences that capture 'how it feels to chew 5 gum' like never before.
Together, they are unveiling the 5 gum x KATSEYE Senses Collection, a limited-edition five-piece set that was created to stimulate all five senses. The one-of-a-kind collectibles were made with each member of KATSEYE who added their own unique touch to every item. And now, 5 gum and KATSEYE fans can share together in the experience.
"5 gum is all about creating unforgettable sensorial experiences for fans. Through this year's musical partnership with KATSEYE, we're taking it even further by giving people a true taste of how it feels to chew 5 gum," said Maria Urista, Marketing Vice President, Mars Wrigley North America. "The 5 gum x KATSEYE Senses Collection and five epic tour experiences invites fans to connect with both the group and the brand in an entirely new way - bringing the five senses to life in the bold, immersive, and unexpected style that only 5 gum delivers."
From October 6 – 11, the 5 gum x KATSEYE Senses Collection will roll out in six exclusive drops daily at 12 p.m. ET on 5gum.com/KATSEYE, with each member's personal collection dropping on its own day. The collections will take fans on an immersive journey through the five senses:
- Sight: See the world through KATSEYE's eyes with a UV-activated, glass-blown marble that fuses each member's iris hues with the colors and flavors of 5 gum.
- Sound: A limited pressing of the BEAUTIFUL CHAOS album, autographed by every member of KATSEYE and paired with exclusive 5 gum stickers to customize the cover and make it your own.
- Scent: Experience the stimulating smell of a 5 gum flavor, infused with the fresh breath of your favorite KATSEYE member as she sang into the bottle of this one-of-a-kind room spray.
- Touch: Unwrapped, chewed up and all that's left is the bespoke kiss from your favorite KATSEYE member left for you on a 5 gum wrapper.
- Taste: Each member's favorite 5 gum flavor in an exclusive pack you can chew or cherish.
While fans at home can experience how it feels to chew 5 gum by getting their hands on the 5 gum x KATSEYE Senses Collection, 5 gum is also stimulating the senses of fans in real life. 5 gum will join KATSEYE on five stops of their multi-city, sold out U.S. "Beautiful Chaos" tour, igniting crowds by delivering surprising, unforgettable experiences to lucky fans and through limited-edition KATSEYE x 5 gum packs. 5 gum experiences and limited-edition packs will only be available at five tour stops: Minneapolis, MN; New York City, NY; Atlanta, GA; Dallas, TX and Los Angeles, CA.
"We try to make our fans feel something special in everything we do," said KATSEYE. "Our collab with 5 gum gives EYEKONS an experience they've never felt before. From custom collectibles we helped create to exclusive moments on tour, we can't wait for our fans to get closer to us than ever."
From concerts to collectibles, 5 gum and KATSEYE are creating once-in-a-lifetime experiences that fans will never forget. To follow along and get your 5 gum x KATSEYE Senses Collection, visit 5gum.com/KATSEYE and follow 5 gum on Instagram and TikTok.
