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WARREN, N.J. — This summer Abreva is lending a hand to local communities by restoring the faces of some of their most beloved murals. Much like the way Abreva restores beauty by getting rid of cold sores, the brand will also restore the beauty of murals in New York and Chicago for everyone to enjoy. The brand is launching the initiative to remind consumers that UV rays are a common trigger of cold sores.
“While we’re all familiar with the damage UV rays can cause to the skin, the impact on the lips is often overlooked as many people believe cold sores are only triggered in the winter,” said Dr. Josie Howard, a San Francisco-based psychiatrist specializing in psychodermatology. “While summer is often a time for relaxation, the idea of bearing more skin and ‘summer bodies’ can be a cause of stress. That stress coupled with UV rays can make people even more vulnerable to cold sores.”
To restore beauty to more than just human faces, Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals in the New York and Chicago areas. Abreva donated $20,000 to each organization to fund the restorations.
“Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel,” said Rishi Mulgund, senior brand manager, Abreva. “We’re excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer.”
In New York City, the brand’s donation will support the restoration of “CITYarts Mosaic Peace Wall” in Harlem, New York, “Alice on the Wall” and the “Flowering Vine” murals. In Chicago, it will support the restoration of “Childhood is Without Prejudice” and “Another Time’s Voice Remembers My Passion’s Humanity” murals. The restorations will take place throughout the summer.
