SAN FRANCISCO — Instacart and Advantage Solutions Inc. have announced a strategic partnership designed to provide consumer packaged goods companies with real-time visibility into on-shelf conditions, enabling them to take immediate corrective action in stores.
The collaboration pairs Instacart’s expansive shopper network and in-store audit technology with Advantage’s retail execution expertise. Approximately 600,000 Instacart shoppers will provide real-time audits on product availability, pricing, placement, and displays. When issues are identified, Advantage field teams will be alerted to address them quickly. Instacart shoppers can then validate execution, providing proof of performance and helping brands ensure compliance.
“Managing in-store inventory is one of the most costly and complex challenges in grocery, and when products aren’t on shelves, everyone loses,” said Andrew Nodes, VP and GM of Instacart Business & Supply Chain. “We’re giving CPGs real-time data and insights to spot issues faster, act immediately, and do so in an expansive, yet affordable way. No one is better positioned to deliver this solution than Instacart, with our technology, scale, speed, and the unmatched power of our shopper community. Our goal is to enable retailers and brands with the supply chain visibility they need to streamline operations and create better experiences for their customers.”
“We’re excited to partner with Instacart to bring this new retail model to life,” said Dave Peacock, CEO of Advantage Solutions. “By combining Instacart’s shopper community and technology with Advantage’s relentless retail execution and industry connectivity, we’re helping CPGs ensure greater on-shelf availability, fewer out-of-stocks, and stronger display compliance, all while doing so in the highest ROI way for brands.”
Following a successful pilot, Instacart and Advantage plan to expand the program in 2026.
