NEW YORK City — TV personality, fitness entrepreneur, and wellness advocate Amanda Kloots, in partnership with Advil, is on a mission to change how we think about strength.
Through a movement called “The Strength Shift,” they are flipping the mentality that more pain = more gain, reinforcing that real strength looks like confronting and treating your pain, not pushing through it. As a part of the movement...
- Amanda created and led a first-of-its kind workout experience in New York City on July 29th where she demoed the Strength Shift exercises she developed with Advil that combine mindful movement with resilience-building exercises. You can check out more on Amanda’s IG reel here for a step by step routine and see photos from the event here (photo credits: GiGi Jackson, Lens of Her).
- See here for a Forbes feature stemming from an interview with Amanda
- Advil has partnered with Tone House in NYC to offer a Strength Shift class series throughout the month of August, which will feature similar versions of the workout Amanda led.
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We’re taught to believe that more pain = more gain. That mindset leads people to ignore and push through their pain – from workouts to everyday movement – rather than address it.
That’s why Advil is launching The Strength Shift, a bold movement that’s redefining what real strength looks like: confronting and treating your pain, not pushing through it.
More on Tone House Workout Series
- Throughout the month of August, Advil and Tone House (located in New York) are teaming up on a Strength Shift class series that combines mindful, intentional movement with strength-building while encouraging a mindset shift away from pushing through pain.
- Dates: Twice a day, morning and evening, every Tuesday in August between August 5th and August 26th
- About Tone House: Tone House is the premier, athletic-based, Strength & Conditioning training facility aimed at unleashing the inner athlete in everyone. Sessions are team-oriented, competitive, fun, and supportive, guaranteeing optimal fitness results.
