SEATTLE — Amazon has introduced a new storefront offering apparel, home goods, electronics and other items priced below $20, to fend off growing competition from discount upstarts Temu and Shein.
The Amazon Haul storefront is accessible through the company’s mobile app, and promises “crazy low prices” on a plethora of goods. The company is offering free shipping on orders over $25, or a $3.99 shipping fee on orders below that threshold.
An Amazon spokesperson pointed to a company blog post announcing the storefront. The company noted that it screens the products offered through Haul to make sure they’re safe, authentic and comply with regulatory requirements.
“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” said Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, in a statement. “It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”
