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MAPLE GROVE, Minn. — Upsher-Smith Laboratories’ AmLactin Alpha-Hydroxy Skin Care brand has signed New York cosmetic dermatologist Dr. Doris Day to serve as an educational consultant for its "Ultra Skin Performance" campaign.
Upsher-Smith said Thursday that the campaign aims to inform women about the internal and external elements that contribute to dry skin and features insights into skin care from Day, who will share "The Fundamentals of Fit Skin" to help women with dry skin "strive to look and feel their best at every life stage.
The company noted that the announcement is part of a media initiative to reinvent the AmLactin line via the rollout of contemporary packaging, which is now transitioning into retail stores, "to attract women of the 21st century."
"Dr. Day is a highly respected cosmetic dermatologist, an accomplished author and an educator with a practice that is devoted to meeting the needs of today’s women," stated Glenn MacEachern, director of product marketing at Upsher-Smith. "She will be an integral part of the success of the Ultra Skin Performance campaign to reach women with vital information about managing their dry skin challenges."
Recommended by dermatologists for rough, dry skin, AmLactin is sporting a new look while continuing to bring dry skin sufferers the same effective formulas. The makeover also comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The fresh design emblazons white, pearlescent bottles and tubes complemented by vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture, according to Upsher-Smith.
"As a woman and a cosmetic dermatologist, I am really honored to be part of a campaign that will help educate women of all ages about the importance of skin care and the many best kept secrets available to get skin to look and feel its best," commented Day. "AmLactin is one of these innovative ‘secrets’ available at retail that have helped so many of my patients seeking a solution to dry skin."
The "Ultra Skin Performance" campaign will include video blogs of Day sharing information about skin care, with appearances from celebrity guests. The series, titled "Smooth Talk," will be on www.littleredbumps.com, AmLactin’s website for soft, silky skin, and integrated into the brand’s Twitter (www.twitter.com/AmLactin) and Facebook (www.facebook.com/AmLactin) pages. AmLactin also plans to host quarterly Twitter chats with Day focusing on skin beautification.
Besides having her own private practice, Day is affiliated with Lenox Hill Hospital in New York City and is a clinical assistant professor of dermatology at the New York University Langone Medical Center. She has written and spoken extensively in the area of cosmetic dermatology and is a frequent guest expert for "Good Morning America" and has made several appearances on CNN, "Today," iVillage and "The View" and has been featured in major magazines.
AmLactin moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. The formulas also contain emollients and humectants that help retain the skin’s natural moisture and draw water to the skin so it looks and feels soft and smooth, the company said. The AmLactin Alpha-Hydroxy Skin Care line includes AmLactin Moisturizing Body Lotion, AmLactin Ultra Hydrating Body Cream for severe dry skin and AmLactin Foot Cream.
All AmLactin products are available without a prescription at Costco, Walmart, Walgreens, CVS, Rite Aid, drugstore.com and other retailers nationwide.
