MORRISTOWN, N.J. – Aspercreme, an Opella brand and the No. 1 topical lidocaine brand in the US1, is putting the “boom” back in boomer. In a bold move to reclaim the narrative around aging, Aspercreme has joined forces with legendary actor and entrepreneur Danny Trejo, to launch “KO Boomer”—a national movement to officially “knock out” the dismissive “OK, Boomer” meme. The campaign kicks off today on National Boomer Appreciation Day with a call to action, demanding a change to the outdated definition of "Boomer.”
Aspercreme is dedicated to pain relief and challenging antiquated perceptions of aging and empowering the 50+ community to live actively, confidently, and on their own terms. The brand’s KO Boomer campaign is challenging outdated stereotypes head on, empowering a generation to prove that aging doesn’t have to mean slowing down.
Challenging Ageist Stereotypes
Leading the charge is Hollywood’s ultimate tough guy, Danny Trejo, whose legendary grit and relentless work ethic authentically embodies the campaign's core belief that nothing should stand in the way of an active life, including age. Joining Trejo is an elite roster of healthy aging champions, including Tom Cillo, Mirna Valerio and Marco Hurtado. Together with Aspercreme, this powerhouse lineup is issuing a rallying cry to retire outdated, internet-fueled 'Boomer' stereotypes and (literally) rewrite the rules of what it means to grow older, actively and unapologetically.
“I was reading some of these definitions of a ‘Boomer’ online, and frankly, it made me mad,” Trejo said. “The internet seems to think getting older means sitting down and being out of touch? I don't think so. That's why I'm teaming up with Aspercreme to turn ‘OK, Boomer’ into ‘KO Boomer.’ We're taking action to change that definition and prove we're still in the game.”
Champion the Movement
Consumers are invited to join the movement by signing Aspercreme’s petition calling for a new definition of “Boomer” and entering the KO Boomer Sweepstakes for a chance to win a prize pack designed to fuel an active lifestyle. The prize includes a $4,000 gift card towards an active vacation at select locations2 and Danny Trejo-signed KO Boomer boxing gloves. The sweepstakes is open until September 30. See KOBoomer.com for official rules and how to enter. No purchase necessary.
“The KO Boomer movement is about more than just challenging a meme; it’s about championing a mindset,” said Rob Carter, Head of Brand & Innovation Topical Pain North America, Opella. “Aspercreme has always been a brand that enables people to live their lives without compromise. We’re proud to provide the fast, targeted, odor-free pain relief that helps people of all ages knock out pain and continue to live powerfully.”
Key Features of Aspercreme:
- • Targeted Relief: Delivers fast, targeted pain relief right where you need it.
- • No Medicinal Smell: The non-greasy, odor-free formulas, like Aspercreme Roll On, Patches, and Creams, provide fast-acting relief so those who want to live powerfully can get back to their active life, without the medicinal smell.
- • Convenient: Formulated in convenient no-mess, non-greasy roll-ons, patches and spray, in addition to moisturizing creams.
