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Athletes First and Revlon team during Super Bowl week

Agency's 100,000-square-foot hospitality experience to host Revlon's beauty bar and American Crew's grooming lounge during three-day Big Game event for clients, influencers, and guests.

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NEW YORK – Athletes First, the premier sports representation and marketing agency, has teamed up with Revlon to bring its iconic women's beauty and men's grooming brands to "The Block," Athletes First's exclusive 100,000-square-foot hospitality and brand activation space spanning four private mansions in New Orleans for the Big Game. 

Athletes First Presents The Block logo
Athletes First Presents The Block logo

As part of this collaboration, Revlon will host the "House of Revlon" at The Block from February 6–8. Featuring a "Revlon Glimmer Bar" and an "American Crew Grooming Lounge," the activation will provide guests with professional makeup services and hair styling treatments from industry stylists. In addition, Juicy Couture and John Varvatos fragrances will be available for sampling to round out the branded experience. Over the course of three days, Athletes First clients, their significant others, influencers, and invited guests will enjoy this premium experience in an elegant, immersive setting.

Revlon will also serve as an associate sponsor of two marquee, invitation-only parties hosted by Athletes First at The Block over the weekend.

"Revlon's portfolio of best-in-class brands perfectly complement The Block, our largest hospitality event ever at the Big Game," said Matt Shulman, Head of Properties at Athletes First. "With the House of Revlon activation, we're providing a unique, elevated experience for our players, coaches and broadcasters, their families, and our brand partners, making The Block the most exciting and memorable destination we as an agency have ever created."

"We're extremely excited to work with Athletes First to Glimmer, Shimmer and Shine at the Big Game," said Kelly Solomon, Chief Digital Marketing Officer at Revlon. "We love the intersection of beauty and sports, and our unforgettable history as a beauty trendsetter combined with Athletes First's incredible reputation in sports have enabled us to create an unexpected and delightful immersive experience."

"The Block" will be a first-of-its-kind experience for Athletes First's clients, their families, and business partners.  Located within walking distance of the Caesars Superdome, "The Block" features four interconnected mansions and a mammoth 10,000-square-foot courtyard with pools and gardens. The unique space will host athlete and brand activations, media integrations, private content studios, exclusive partner events, luxury gifting opportunities, an athlete performance center and first-class hospitality.  

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