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Bill Schiffner

FEBC offers advice for allergy season

FEBC offers advice for allergy season

It’s heating up across America and that means trees are livening up and releasing pollen. For many, that signals the onset of allergy symptoms. While individuals may experience different degrees of symptoms at different times, they may all be dreading this warmer weather.

How to win back the convenience consumer

How to win back the convenience consumer

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth. Our data and analytics indicate that trips in drug are down

Promo stratgegy can make, break an intro

Promo stratgegy can make, break an intro

For new products, clinching sales hinges on consumer awareness of the brand and its benefits. With so many marketing channels as possible avenues of promotion, brand marketers must optimize budget dollars to reach their target market by choosing the right message for each one they utilize.

Fred’s pursuing sale of specialty pharmacy business

Fred’s pursuing sale of specialty pharmacy business

During its earnings call Friday, Fred’s Inc. announced it is evaluating options for its retail pharmacy portfolio and “actively pursuing a sale” of its specialty pharmacy business, as it reported financial results for the 2017 fourth quarter and fiscal year ended February 3.