An ‘emerging market’ mindset can spur U.S. growth
However, many of the practices and strategies being used to drive growth are either home grown or are being transferred from other rich countries.
CDR
Best practices for reaping CTV marketing’s rewards
Traditionally, linear TV has been a mainstay of advertising investments for pharma marketers, but now consumers are increasingly shifting their time towards CTV and streaming.
For Rx, GenAI is harbinger of a personalized future
As we delve deeper into this transformative era, it’s essential to understand and embrace the potential of GenAI in revolutionizing patient care, ensuring that those who invest are well informed and poised to reap substantial benefits.
Responding to the challenge of Amazon Pharmacy
As consumers and the health care industry continue to embrace digital transformation, the rise of Amazon Pharmacy signals a significant threat to established pharmacy models.
iA introduces cloud-based Shared Central Fulfillment
iA is dedicated to building solutions that support a more sustainable work environment for pharmacy provider.
Marketers can invest in culturally relevant content
Over the past few years, we’ve seen a transformation in the alignment with consumer behavior toward streaming environments.
AI-driven drug discovery requires careful navigation
Traditionally, the process of discovering and developing new drugs has been lengthy and expensive, often taking over a decade and billions of dollars. AI can streamline this process in four key ways.
The imperative for narrowing down too much choice
According to an Accenture report, “The Empowered Consumer,” retailers and brands have inadvertently created a cacophony of choice that could result in lost revenue.
Nine opportunities presented by aging baby boomers
The opportunities to keep boomers youthful are only limited by an entrepreneur’s imagination.
CVS Health names Heidi Capozzi EVP, Chief People Officer
She will lead the human resources, labor relations, compensation and benefits, and corporate social responsibility teams who support CVS Health's strategy to build a world of health around every consumer.
Walmart flu shot appointments available nationwide
“Walmart is encouraging everyone to schedule their appointments now ahead of peak respiratory illness season to help keep our communities healthy this fall.”
NCPA applauds Harris’ focus on PBM reform
“We are very pleased that Vice President Harris is focused on the predatory, anticompetitive companies that are driving up the cost of prescription drugs, driving small, independent pharmacies out of business, and restricting health care access for millions of patients."
TSE reflects NACDS’ commitment to health innovation
NACDS continues to advocate vigorously — and in ever more bold ways — for federal and state policies that are absolutely essential for health and wellness innovation.
Walgreens names two key hires to retail and customer experience team
Koller and Sudhakar will begin their roles in late August.
Circana: July retail sales reveal a summer vacation from discretionary spending
Consumers are adapting purchase decisions around a quest for value and are shifting behavior accordingly.