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CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for

Walgreens #ItEndsWithUs campaign heads to Los Angeles

Walgreens #ItEndsWithUs campaign heads to Los Angeles

Walgreens announced its national “#ItEndsWithUs” campaign comes to Los Angeles to educate local teens on the opioid epidemic. The campaign will feature actor Brandon Larracuente from the popular Netflix series, “13 Reasons Why” and “Bloodline.

Fred’s looks to sell specialty pharmacy business

Fred’s looks to sell specialty pharmacy business

Fred’s Inc. has announced plans to sell its specialty pharmacy business. The disclosure led the company to delay publication of its fourth quarter and 2017 full-year results. An earnings call that was slated for today is now expected to be held May 4.

PerceptiMed adds to sales team

PerceptiMed adds to sales team

PerceptiMed has named three industry veterans to its sales team. The appointments of  A.J. Lipka, Jonathan Jacobs and Lori Lewonski expand the company’s sales and marketing organization to eight members.

Atlanta is top Red Nose Day fundraiser

Atlanta is top Red Nose Day fundraiser

In support of the fourth annual Red Nose Day in the U.S., Walgreens today released the latest rankings for its Every One Counts Hometown Challenge, which shows Atlanta as the top market for overall Red Nose Day fundraising activity. The challenge features 10 U.S.

Wegmans and higi launch data-driven integration

Wegmans and higi launch data-driven integration

CHICAGO – Health screening kiosk supplier higi today announced an initiative with Wegmans Food Markets Inc. to allow the grocer’s customers and employees to link their health data directly to the chain’s pharmacy management system.

Former GSK CEO chosen to head Optum

UnitedHealth Group has tapped former GlaxoSmithKline PLC (GSK) chief executive officer Sir Andrew Witty as the next CEO of Optum, its health services, technology and pharmacy benefits management unit. The appointment is effective July 1.

CVS’ commitment to tobacco-free generation

CVS Health announced plans to provide $10 million in support of programs to dissuade youths from smoking as the company kicked off year three of its “Be The First” campaign to help deliver the nation’s first tobacco-free generation.

Ontario makes drug access an issue

The premier of Ontario, Kathleen Wynne, has promised that the provincial Liberal party will make prescription drugs free for residents age 65 and older if it is reelected in June. Pharmacy organizations in Canada hailed the announcement.

Senators target ‘Rx gag clauses’

Three senators last month introduced legislation that they say will bring more transparency to prescription drug pricing. Sens. Susan Collins (R., Maine), Claire McCaskill (D., Mo.) and Debbie Stabenow (D., Mich.) introduced the Patient Right to Know Drug Prices Act (S.

Rite Aid finishes store transfers to WBA

Rite Aid Corp. has completed the transfer of 1,932 stores purchased by Walgreens Boots Alliance Inc. The transfer of three distribution centers and related inventory is expected to begin after September 1. The majority of the closing conditions of WBA’s $4.