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Taxonomy: Streamlining the online ­experience

Taxonomy: Streamlining the online ­experience

Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase.

Smart mobile ad campaigns can deliver big return

Smart mobile ad campaigns can deliver big return

In our increasingly mobile world, the changes in consumer behavior include shifts in their shopping habits, from how people first learn about consumer packaged goods to how they follow the path to purchase. Mobile advertising can be a powerful tool at every step.

Camber rolls out Baraclude generic

Camber rolls out Baraclude generic

Camber Pharmaceuticals Inc. has launched entecavir tablets, an antiviral medication. Camber said Friday that its entecavir product is available in 30- and 90-count bottle for the 0.5-mg strength and in 30-count bottles for the 1-mg dosage.

Bartell Drugs highlights back-to-school immunizations

Bartell Drugs highlights back-to-school immunizations

Bartell Drugs has kicked off its Back to School immunization campaign to help families prepare their children to return to the classroom. The Seattle-area drug chain said Friday that the campaign aims to ensure that vaccinations are on parents’ to-do list as their kids head back to school.

Galderma ships Epiduo Forte Gel

Galderma ships Epiduo Forte Gel

Galderma Laboratories has released Epiduo Forte Gel, a once-daily topical acne treatment, to retail pharmacies nationwide and in Puerto Rico. The medication, adapalene and benzoyl peroxide 0.3%/2.5%, received Food and Drug Administration approval last month.

Pharmacy changing of the guard at Rite Aid

Pharmacy changing of the guard at Rite Aid

There’s a changing of the guard in the top pharmacy executive position at Rite Aid. Earlier this month, the company announced a flurry of executive appointments, including the promotion of Jocelyn Konrad to executive vice president of pharmacy.

Kirby Lester powers award-winning pharmacies

Kirby Lester powers award-winning pharmacies

The majority of award-winning community pharmacies use Kirby Lester prescription dispensing technology, according to an analysis by the pharmacy automation provider. Kirby Lester said Wednesday that of the U.S.