Scenes from FMI Connect 2015
The Food Marketing Institute (FMI) held its FMI Connect annual conference and trade expo this week, drawing stakeholders from across the food retailing industry.
CDR
Walgreens program promotes healthier behaviors
A new white paper from Walgreens finds that its Balance Rewards for healthy choices (BRhc) loyalty program is encouraging healthier behaviors by members, including weight loss and improved medication adherence by those with hypertension and/or diabetes.
Glenmark ships Dovonex generic
Glenmark Pharmaceuticals Inc. USA has been granted final approval by the Food and Drug Administration for calcipotriene cream, a psoriasis medication. Glenmark said Thursday that it plans to begin shipping of its calcipotriene cream product, a generic version of Dovonex Cream 0.
Medi-Cal looks to recoup reimbursement funds
The National Association of Chain Drug Stores reported that Medi-Cal, California’s Medicaid program, will begin sending letters to pharmacies about recoupment of funds stemming from a reimbursement reduction that had been blocked in court and then later allowed to proceed.
Ads highlight pharmacists as health providers
This month, the Patient Access to Pharmacists’ Care Coalition (PAPCC) released newspaper ads and radio spots urging Congress to pass the Pharmacy and Medically Underserved Areas Enhancement Act (S. 314/H.R. 592).
UN, Walgreens vaccine campaign wins award
The United Nations Foundation and Walgreens received a Silver Effie Award in the health care services category for their 2014-15 “Get A Shot. Give A Shot” campaign. Launched in 2013 by Walgreens and the United Nations Foundation, “Get a Shot.
Snapple brand refresh brings new look
A new look for Snapple beverages is hitting store shelves now as part of a brand refresh by New York-based retail design and brand agency CBX. CBX said Wednesday that the new design of the Dr Pepper Snapple Group brand touches all Snapple products, including more than 20 flavors of regular and
Men’s Health names Van der Hagen Shave Butter as top product
Van der Hagen Enterprises’ Shave Butter was named as a top product of the year by Men’s Health magazine.
Walgreens ramps up telehealth services
Walgreens plans to expand telehealth services access via its mobile app and website to 25 states by the end of this year.
Jennifer Aniston stars in smartwater ad campaign
Actress Jennifer Aniston takes the spotlight in a new promotional campaign for Coca-Cola Co.’s smartwater vapor-distilled water beverage brand.
Bayer Diabetes Care sold to Panasonic Healthcare
Bayer AG plans to sell its Bayer Diabetes Care business to Panasonic Healthcare Holdings Co. Ltd. for about $1.16 billion.
NBTY adds Women’s Multivitamin Gummies to Optimal Solutions line
Nature’s Bounty has introduced Women’s Multivitamin Gummies, the latest addition to the brand’s Optimal Solutions health, beauty and wellness line. NBTY Inc.
Walgreens summer beauty contest offered via Challenged social app
Walgreens is collaborating with Challenged, a new social competition app, for a summer beauty tips contest.
Tom Brokaw to keynote Total Store Expo
Longtime NBC News anchor Tom Brokaw will deliver the keynote address at the 2015 NACDS Total Store Expo.
HDMA honors McKesson’s Julian with Nexus Award
McKesson Corp. executive Paul Julian has received the 2015 Nexus Award for Lifetime Achievement from the Healthcare Distribution Management Association’s Center for Healthcare Supply Chain Research and Genentech Inc.
Kleenex campaign adds social dimension to facial tissue
Kleenex has begun a multiplatform marketing campaign that focuses on the caring gesture of giving someone a tissue who needs one.