Advertising falls short when Rxs switch to O-T-C
Apparently, there’s a key change in advertising when a prescription drug goes over the counter.
Apparently, there’s a key change in advertising when a prescription drug goes over the counter.
CVS Caremark Corp. forecasts a strong finish to 2012, and its pharmacy business is looking forward to retaining new patients gained from the contract impasse between rivals Walgreen Co. and Express Scripts Inc.
As the presidential campaign season kicks into high gear, the National Association of Chain Drug Stores said its grassroots advocacy program, NACDS RxImpact, is "having a banner year" in giving lawmakers a firsthand look at the value of community pharmacy.
Procter & Gamble has rolled out Prilosec OTC Wildberry, which the company described as the first flavor-coated, 24-hour pill for the treatment of frequent heartburn.
Rite Aid Corp. trimmed its net loss, beating Wall Street’s forecast, but saw sales dip for its fiscal 2013 second quarter. Rite Aid said Thursday that revenue for the 13-week quarter ended Sept. 1 fell 0.6% to $6.2 billion from $6.3 billion a year earlier. The company attributed the decrease mainly
AstraZeneca has introduced Complete the Course, an education program to support patients taking its blood-thinning medication Brilinta.
Vichy Laboratoires’ LiftActiv Serum 10 has earned the Good Housekeeping Seal of Approval and been named a "Beauty Breakthrough" by Allure magazine.
The board of CVS Caremark Corp. has approved a new share repurchase program for up to $6 billion of the company’s outstanding common stock. The company said Wednesday that this new stock buyback program is slated to be completed over a multiyear period.
The Hershey Co. has opened the doors for what it calls "the world’s most technologically advanced chocolate making facility" that it said "positions the company for its next 100 years of global growth.
As food and drug retailers strive to promote health and wellness, Walmart is giving consumers some incentive to make better choices in the grocery aisles. The discount store giant and partner HumanaVitality, a subsidiary of health insurer Humana Inc.
WoundSeal, a topical powder designed to stop bleeding instantly for the more than 50 million seniors on blood thinners, is now available over the counter.
VIVUS Inc. has begun rolling out Qsymia, its weight management drug, in the U.S. market.
MinuteClinic has formed a clinical affiliation with OU Physicians, Oklahoma’s largest physician group with more than 560 doctors.
Walgreen Co. and Rx Response, an initiative of the pharmaceutical supply system, have teamed up to help ensure patient access to medications after a natural disaster.
Most Medicare Part D beneficiaries are paying more out of their own pockets than they need to, a study by eHealth Inc. reveals.
Rite Aid Corp. has purchased Town Hill Pharmacy, an independent drug store in Louisa, Ky. Terms of the transaction, announced Tuesday by Dallas-based merger-and-acquisition firm The Transition Companies LLC, weren’t disclosed.