Novartis rolls out Prevacid 24HR
Novartis has launched Prevacid 24HR, which the pharmaceutical giant bills as the first and only over-the-counter proton pump inhibitor (PPI) for the treatment of frequent heartburn in its original formulation.
CDR
Prilosec OTC sponsors new NFL award
Prilosec OTC has teamed with the National Football League and hall-of-fame coach and commentator John Madden to create a new award for players.
Unilever melds product groups to form personal care unit
Unilever is combining its antiperspirants, deodorant and hair care group with its skin care business to create a personal care business unit based at its North American headquarters in Englewood Cliffs, N.J.
Store growth, marketing lift Shoppers Drug Mart
Shoppers Drug Mart said store growth and effective marketing efforts helped drive solid revenue, same-store and earnings gains in the third quarter. For the 16 weeks ended October 10, total sales climbed 7.9% year over year to $3.
CVS kicks off Medicare Part D enrollment campaign
With the annual enrollment period for Medicare Part D nearing, CVS Caremark Corp. has launched a campaign to help senior citizens hold the line on prescription drug costs.
Rite Aid goes mobile to reach Hispanic customers
Rite Aid Corp. is reaching Hispanic consumers via messages sent to mobile phones. The drug chain is one of a list of companies tapping the Hispanic Mobile Marketing Network launched last year by HipCricket, a Kirkland, Wash.-based mobile marketing provider.
American Greetings takes a more interactive approach
The way people communicate is rapidly changing, and American Greetings Corp. is evolving right along with these changes.
Finalists for Product of the Year go before consumers
Product of the Year USA moved one step closer to selecting the year’s most unique and innovative products when a panel of judges narrowed the field of eligible items. During the judging, the 30-member panel headed by Walgreen Co. chief innovation officer Colin Watts rated nearly 40 new products.
CVS: Rx adherence efforts help diabetes patients
For diabetes patients, CVS Caremark Corp. finds that a medication adherence program can make a big difference. The company on Wednesday said a review of data tracking its diabetes drug adherence program found that 75.
Retail pharmacy starts to assert itself
The most significant development in chain drug retailing this year has been its willingness, finally, to begin to unleash the power of the pharmacist and the pharmacy that supports him.
Store experience reimagined by Duane Reade
Duane Reade, which will celebrate its 50th anniversary in 2010, is a fixture on the retail scene in New York City.
CVS Caremark finishes the assimilation of Longs
CVS Caremark Corp. has completed the conversion of nearly 500 Longs Drug Stores in California, Nevada and Arizona to the CVS banner and format. CVS executives marked the occasion recently at an outlet in Monterey, Calif., showing off the changes consumers will see in the revamped store.
Ryan: CVS’ PBM business has to produce better results
Despite record third quarter sales and profits, CVS Caremark Corp. forecast disappointing results for its pharmacy benefits management business next year, based on the loss of a net of $4.8 billion in contracts.
At Duane Reade, it’s about value, choice
Duane Reade Inc.’s new store in Herald Square in Manhattan has less and more. The two-story 14,000-square-foot unit has fewer SKUs than Duane Reade has traditionally offered but more variety, most notably in the prestige beauty category.
NACDS weighs in on House health bill
The National Association of Chain Drug Stores has praised House Speaker Nancy Pelosi (D., Calif.) for supporting community pharmacy’s concerns in the health care reform bill that was expected to be passed by the House earlier this month.
Health care reform pace in question
A health care reform bill may not make its way out of Congress and onto President Barack Obama’s desk until early next year, lawmakers said earlier this month. “We’re not going to be bound by any timelines,” Senate Majority Leader Harry Reid said earlier this month. “We need to do the best job