SKILLMAN, N.J. — Fifteen percent of Gen Zers globally would rather dwell on the past than think about the future, according to GWI — even if it’s a past that they didn’t experience themselves.
Tapping into this trend and its own rich history, Kenvue's BAND-AID brand is honoring the golden anniversary of its iconic Stuck On You Jingle by bringing back its classic tin packaging, now available on Amazon for a limited time only, and coming soon to CVS, Target, and Walmart.
Since its debut in 1926, the classic tin packaging has become a cultural staple, repurposed by generations as storage for everything from bandages to personal treasures. To further connect with fans, the brand is also giving consumers a chance to win a grand prize of $25,000 in the Golden Jubilee Sweepstakes.
