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VAUGHAN, Ontario — Bausch + Lomb Corp. has announced the U.S. launch of Blink NutriTears, a clinically proven over-the-counter supplement that targets the key root causes of dry eyes, promotes healthy tear production and provides noticeable relief of eye dryness symptoms in as little as two to four weeks. The product will be available at most major retailers by the end of July.
“With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief,” said John Ferris, executive vice president, Consumer, Bausch + Lomb.
Approximately 150 million adults experience symptoms of dry eyes in the United States. Once a condition known to traditionally affect adults over the age of 55, dry eyes are impacting a younger demographic of consumers fueled by modern-day factors such as increased digital device use, environmental stressors, anxiety and stress. Nearly 70% of consumers attribute their dry eyes to digital device use.
Developed in collaboration with eye care and nutritional experts, Blink NutriTears is formulated with ingredients including lutein, zeaxanthin, curcumin and vitamin D, which were shown to improve ocular symptom severity and tear film homeostasis. It was also shown to clinically help tears stay on the eyes for 33% longer.1*
“Blink NutriTears demonstrated consistent positive results across two distinct studies. The clinical results are compelling – within a month, patients achieved statistically significant dry eye symptom relief,” said Dr. Laura Periman, cornea and refractive fellowship trained ocular surface disease expert, and founder and director, Dry Eye Services and Clinical Research, Periman Eye Institute, Seattle. “With its unique formulation, I anticipate Blink NutriTears will become an important addition to dry eye management strategies.”
