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Bausch + Lomb intros PreserVision AREDS 2 chewable vitamins

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BRIDGEWATER, N.J. – Bausch + Lomb announced the introduction of PreserVision AREDS 2 Formula Chewable vitamins, which were designed to meet the growing consumer preference for chewable tablets, in a mixed berry flavor. PreserVision AREDS 2 Formula vitamins are the only vitamins that contain the exact levels of six key nutrients recommended by the National Eye Institute (NEI).

“Taking a nutritional supplement such as PreserVision AREDS 2 Formula vitamins, as part of a care plan recommended to patients by their doctors, that includes a healthy diet and exercise, helps to reduce the risk of progression of moderate and advanced AMD, a leading cause of vision loss in Americans age 50 and older,” Dr. Michael Cooney, Vitreous Retina Macula Consultants of New York said in a statement. “I am pleased to recommend this convenient new option to my patients; a growing number of whom report difficulty swallowing and have often inquired about the availability of a chewable form of the AREDS 2 Formula vitamins.”

According to independent research, approximately 20% of adults age 50 and older report experiencing some degree of swallowing difficulty, which can impact their ability to take vitamins and supplements important to supporting their health. Among those with difficulty swallowing, 78% and 65% of consumers surveyed rank ease of administration and not needing water, respectively, as important attributes of chewable pills and contributing factors for increased compliance.

“We are dedicated to providing consumers with products that can address a wide range of their eye health needs,” said Joseph Gordon, president, Consumer Healthcare and Vision Care, Bausch + Lomb. “With the addition of PreserVision AREDS 2 Formula Chewable vitamins to our portfolio, we are able to help more people by offering a convenient new way to make PreserVision part of their eye care routine.”

AMD is characterized by loss of central vision, in one or both eyes. It is estimated that one in five people over the age of 65 will be diagnosed with this disease and, as the population ages, that number is expected to increase.

In its early stages, AMD may not present any symptoms, therefore patients may not think to consult with their eye care professional—leaving opportunity for the condition to advance. It is reported that more than 11 million Americans have AMD, nine million of whom have been diagnosed with moderate to advanced stage of the condition6. Left untreated, AMD has the potential to lead to severe vision loss or blindness.

PreserVision AREDS 2 Formula Chewable vitamins will be available for purchase in the vitamin aisle at major retailers by June 2018.


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