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WHIPPANY, N.J. – A new survey commissioned by One A Day®, the multivitamin and supplement brand by Bayer rooted in more than 80 years of nutritional science, suggests that societal pressures significantly influence women’s decisions to set New Year’s resolutions for 2025.
While Ditch New Year’s Resolution Day (Jan. 17) is thought to be the day when a large number of people abandon their goals for the new year, women are determined to achieve their 2025 resolutions which mainly focus on health and wellness.
Key findings from the survey include:
- Impact of Societal Pressures: Almost two-third (63%) of women acknowledge that societal pressures—influence from family, friends, social media or broader cultural expectations— have at least a small impact on their decision to set a New Year’s resolution. For GenZers, four in five (79%) are influenced by societal pressure. This highlights the external influences that can shape personal health goals, often leading to setting goals which may be not sustainable or attainable.
- Commitment to Health Goals: Despite these pressures, a remarkable 87% of women express commitment to their New Year’s resolutions. In the past, a lack of motivation (45%) as well as financial difficulties (33%) have been the biggest barriers for women to complete their resolutions.
- Health and Wellness Focus: Women report a strong desire for self-care (70%) and a focus on health and wellness (62%) among their priorities. Within those categories, about half of women (49%) surveyed want to focus more specifically on mental health or a healthy diet (44%).
- Multivitamin Adoption: In alignment with their health goals, 41% plan or consider to incorporate a multivitamin or supplement into their routine as part of their New Year's resolution. Currently, 39% already take a multivitamin.
“Health and wellness goals should reflect women’s unique, personal aspirations rather than societal pressures,” said Lisa Perez, General Manager and VP Marketing Nutritionals at Bayer. “As everyone is different, so should be their goals and nutritional support. At One A Day, we provide specially formulated multivitamins for different genders, ages and health goals to support everyone in achieving their resolutions.”
Bayer, the maker of One A Day, is one of the U.S. leading life sciences companies at the intersection of health and nutrition, offering many self-care solutions that are empowering consumers to take charge of their personal health. For more information about One A Day, visit oneaday.com.
Research Methodology
This survey was conducted online within the United States by Morning Consult on behalf of Bayer from December 9 – December 11, 2024, among 2,257 U.S. women ages 18-55. Survey respondents were weighted based on U.S. Census data for age, race, gender, and educational attainment. For this study, the total sample data is accurate to within +/- 2 percentage points.
