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Beiersdorf announces new executive appointments 

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HAMBURG, Germany – Beiersdorf has reshuffled its management team effective January 1, 2019 when the new chief executive officer Stefan De Loecker took office.
Asim Naseer has assumed the role of chief marketing officer for Beiersdorf.  Naseer was most recently global marketing director for skin care at Procter & Gamble. In addition, Ramon Mirt has taken over as head of the company’s Near East and Americas region beginning in March. Mirt was senior VP for Central and Eastern Europe at Reckitt Benckiser.

Asim Naseer

Ralph Gusko, member of the executive board at Beiersdorf AG since July 2011 and until now responsible for brands, R&D as well as the Asia Pacific region, will leave the company by mutual consent. Ralph Gusko will continue to be responsible for the Asia Pacific region latest till the end of 2019.

Management of the Beiersdorf Group’s Consumer Business Segment will be overseen by a newly established Executive Committee starting in 2019. Aside from the group executive board, the committee will include the global head of research & development, Dr. May Shana’a, as well as the global head of supply chain, harald emberger. Dr. May Shana’a has been working for Beiersdorf since 2014, and Harald Emberger since 2015.

“Ralph Gusko has stood out both as a pillar and a driver of worldwide Beiersdorf business throughout his long and consistently successful career. We thank him very much for all his contributions to our company and our brands,” says Prof. Reinhard Pöllath, chairman of the supervisory board. “We welcome Asim Naseer and Ramon Mirt and their rich expertise. They will help Beiersdorf further deepen its commitment to international diversity and being closest to markets and consumers. The supervisory board fully supports the initiative to include R&D and supply chain into the top leadership team of the Consumer Business Segment.”

“We sincerely thank Ralph Gusko for his exceptional commitment and his successes in strategically building up and expanding our brands and regions. We regret, that he is leaving the company,” says designated chief executive officer Stefan De Loecker. “Asim Naseer has many years of broad international experiences in the successful development of Skin Care brands. Ramon Mirt will use his extensive market knowledge and insights to lead our two outstandingly positioned growth regions.” De Loecker further: “With Dr. May Shana’a and Harald Emberger, two key global functions will be integrated directly into the top level decision-making process for our Skin Care business. I am personally very excited and proud to address Beiersdorf’s repositioning and its next level development in the coming years together with this diverse and dynamic team.”


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