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BELL PLAINE, Minn. — Bell Pharmaceuticals has kicked off an eight-month promotional campaign for its Jet-Alert caffeine tablets on Sirius XM radio.
The company said Thursday that the marketing push also includes online advertisements, national print advertising, social media campaigns and retailer support programs.
Bell noted that strong marketing support — along with value pricing, eye-catching packaging and national brand appeal — have helped Jet-Alert remain a top-seller in the caffeine tablet category for the past two years, according to IRI sales Data.
The line includes three products: Jet-Alert Regular Strength (100-mg tablets), Jet-Alert Double Strength (200-mg caplets) and Jet-Alert Maximum Strength (200-mg rapid-release soft gels).
Jet-Alert caffeine tablets are sold at food, drug and mass retailers and other stores nationwide, including in the analgesic section at Walmart, Kmart, Winn-Dixie, Bi-Lo, H-E-B, Meijer, Fred’s, Shopko, Kinney Drugs, Discount Drug Mart, Lewis Drug, Weis Markets, Harveys Supermarket, Dollar General and Family Dollar.
