AUSTIN – Bloom Nutrition, the fast-rising wellness brand behind the #1 best-selling greens and record-breaking Bloom Sparkling Energy, has unveiled its latest innovation: Bloom Pop, a better-for-you soda that delivers bold flavor and real gut health benefits. The new product is now available exclusively in Walmart stores nationwide.
Formulated with just 3–4 grams of sugar, 20 calories, and no artificial ingredients, Bloom Pop debuts in five nostalgic flavors—Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime. Each can is infused with PreticX™, a clinically backed prebiotic, designed to support digestive health with a gentle 1-gram dose that nourishes good gut bacteria.
“At Bloom, we believe in building a diverse portfolio of wellness products that are both effective and accessible,” said Mari Llewellyn, Co-Founder of Bloom Nutrition. “Bloom Pop has been nearly 18 months in the making—giving us the time to perfect both taste and formula—and we couldn't be more excited to share it with our community. This launch is a continuation of our mission to help people bloom into their best selves by making wellness feel good, taste great, and fit seamlessly into everyday life.”
The launch is Bloom’s boldest move yet in beverage innovation, following the massive success of Bloom Sparkling Energy, which sold over 35 million cans in its first year and became the most trialed energy drink on record, according to Numerator. The new soda will be showcased alongside Sparkling Energy in over 3,000 Walmart stores through a first-of-its-kind dual pallet display.
“Launching a better-for-you soda was a natural evolution for Bloom,” said Greg LaVecchia, Co-Founder and CEO of Bloom Nutrition. “We've never shied away from competitive categories, because that's where the real opportunities live. With Bloom Pop, we set out to create the best product on the market and bring it to consumers at scale. Partnering with Walmart allows us to meet that moment and help define what the modern soda aisle should look like: functional, flavorful, and made for everyday life. We believe Bloom Pop won't just stand out—it will drive the next wave of growth across the category.”
As consumer demand for functional beverages surges—the better-for-you soda category has surpassed $1 billion and is growing at a 70% year-over-year rate—Bloom aims to lead the next wave of growth. With a loyal Gen Z and millennial following and a reputation for category disruption, the brand is well-positioned to capture even more market share.
Bloom Pop is rolling out at all Walmart stores nationwide - visit Walmart.com to find availability near you or to order online. For more information, visit bloomnu.com and follow @bloomsupps on Instagram and @bloomnu on TikTok.
Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom Nutrition is committed to redefining wellness through accessible, effective, and great-tasting products. With a rapidly expanding product line and a devoted community, Bloom continues to help people “bloom into their best selves.”
