CHICAGO – Summer is officially here, and Blue Moon, the beer that can brighten any moment, and eos, the cult-favorite beauty brand, are teaming up to deliver the ultimate summer refresh(ment): the limited-edition Blue Moon x eos Valencia Orange Lip Balm.
Whether you're hosting a backyard BBQ, beach lounging, or dancing your way through a summer concert, nothing pairs better with a Blue Moon than its signature Valencia orange garnish. But let's be honest – you're not always carrying around a fresh orange. The new Blue Moon x eos Valencia Orange Lip Balm, specially crafted for fans 21 and older, is a juicy, citrus-inspired balm that brings the iconic Valencia Orange garnish flavor to you, anytime, anywhere. All you have to do is swipe, sip, and repeat.
Housed in eos's iconic sphere—instantly recognizable and beloved by beauty enthusiasts—this limited-edition balm doesn't just resemble a Valencia orange, it delivers the same refreshing, juicy taste. Each swipe delivers a burst of refreshing citrus that delights the senses. Formulated with sustainably sourced ingredients like shea butter, beeswax, and coconut oil, the balm is 100% natural, nourishing and softens lips while providing all-day moisture.
"The Valencia orange is more than a garnish. It's a core part of our identity and what makes a Blue Moon a Blue Moon," said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company. "Through this unexpected partnership with eos, we're giving fans a whole new way to enjoy that iconic citrus taste – no Valencia orange required. It's a fun, fresh take on what it means to brighten your summer with Blue Moon."
Inspired by Blue Moon's beloved garnish, the two brands joined forces to take that iconic flavor beyond the glass and into a totally new format, combining flavor, function, and a refreshing twist of fun. The result? A first-of-its-kind collab that brings bright, bold flavor wherever summer takes you.
"We're constantly pushing the boundaries of flavor and innovation at eos, and this collaboration with Blue Moon is the perfect example of how we surprise and delight our community," said Soyoung Kang, Chief Marketing & Innovation Officer at eos. "This unexpected, juicy collaboration captures everything we stand for—innovation, bold flavor, and turning everyday rituals into something crave-worthy and sensorial."
The limited-edition Blue Moon x eos Valencia Orange Lip Balm, intended for 21+ fans, will be available starting June 11 exclusively at evolutionofsmooth.com and shop.bluemoonbrewingcompany.com for $4.99, while supplies last.
