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NEW YORK — This Halloween marks the end of Utah’s 3.2% beer laws and now Utahns can finally drink Budweiser with the same recipe as the rest of the U.S.
Nearly 86 years ago, 45 states enacted the 21st Amendment and officially repealed 13 years of Prohibition. However, Utah maintained the Collen-Harrison Act, allowing only 3.2% ABV (alcohol-by-volume) beer to be sold. That officially ends tomorrow, where 5% ABV beer can officially be sold at all grocery and convenience stores across the state and Utahns can finally drink Budweiser with the same recipe as the rest of the U.S.
Yesterday evening, Budweiser welcomed the arrival of Bud Heavy by putting 3.2 beer to rest in a spooky, ghoulish funeral in downtown Salt Lake City. Rest in peace 3.2 beer.
The Budweiser Clydesdales, joined by a group of pallbearers in Halloween costumes, traveled in a funeral procession for Utah’s last remaining 3.2 beer. The Clydesdales triumphantly visited local bars, where bar patrons crushed their 3.2 beer cans. Budweiser even handed out playful print “obituaries” to bar patrons, in remembrance of 3.2 beer.
Budweiser advertising in Salt Lake City is literally heavier, with disruptive, King-sized ads where the billboards appear to collapse under the weight of massive Bud Heavy bottles.
And beginning tomorrow on November 1, that message will ring true for all Utahns as retailers across the state will begin to sell 5% ABV Budweiser.
