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LINCOLN, Neb. — Bringing fun and creative crafting home, Bulu has partnered with Crayola, to build the Crayola CIY Box, a monthly subscription program designed for the Crayola crafter in everyone. Expertly fashioned with tweens, teens and adults in mind, the Crayola CIY Box is pioneering the subscription-based craft industry by providing a convenient and affordable solution to home-based crafting with inspirational projects delivered right to crafters’ doorsteps.
Each Crayola CIY Box contains supplies for two premium crafts, an easy to follow guide, bonus crafting challenge, as well as surprises, unique gifts and coupons. Crafters are encouraged to exercise their own creativity and are invited to share their one-of-a-kind projects on social media using #CrayolaCIYBox. Each subscriber also gains access to a library of resources containing how-to videos for inspiration, free downloadable crafting templates, and the opportunity to engage with fellow crafting enthusiasts.
“Crafters of all ages are going to love making these projects. We want to see families spending less time on their screens and letting their imaginations flourish instead,” said Paul Jarrett, co-founder and chief executive officer of Bulu.
“At Crayola, we are thrilled to inspire creativity through color and innovative crafting experiences. Together, through our partnership with Bulu we will bring new and revolutionary activities to consumers demonstrating this continued passion,” said Warren Schorr, vice president of business development and licensing at Crayola.
“The CIY Network of over 165 videos we have shared weekly on our social networks has really resonated with consumers,” said Karen Waters, director of content and social media. “Being able to take this inspiring, clever and fun content and partner with Bulu to provide consumers with unique product experiences is a great natural extension to this successfully engaging creative Crayola content.”
