NEW YORK — bumbum is redefining baby care with the launch of the luxury skincare diapers, designed to nurture and protect delicate skin. Enriched with aloe and made with a cloud-like softness, these diapers go beyond absorption – they prioritize baby’s skin.
What sets bumbum apart is its commitment to dermatologically tested, clinically proven hypoallergenic diapers that are free from fragrance, parabens, and latex. Recognizing that pee and poo can be harsh on baby’s skin, bumbum designed an aloe-enriched liner to help take care of their sensitive skin, making these diapers a gentle choice.
Jess Davidson Fernandes, bumbum Brand Director:"The team is excited for you to say aloe to new bumbum luxury skincare diapers. The diapers feature a liner that is enriched with aloe, a trusted skincare ingredient that consumers have used in their families for generations," said Jess Davidson Fernandes, bumbum Brand Director. "We want the best for each and every babe's little bumbum so we designed diapers with luxurious cloud-like softness inside and out, along with being free of fragrance, parabens and latex (No natural rubber). bumbum diapers are available exclusively at Target and target.com."
Each diaper features a wetness indicator that changes from yellow to blue, signaling when it’s time for a change. They also include an absorbent core that locks away liquid for up to 12 hours of day and night protection, along with the dual leak barrier for a secure fit and added peace of mind.
Available in sizes 1 to 6 for babies 8 to 35+ pounds, the diapers are made with safe for baby ingredients and soft breathable fabrics , ensuring premium quality without the premium price tag. Pricing for the small diaper box starts at $19.99.
bumbum diapers are now available only at Target or Target.com in the US. For more information, please visit https://mybumbumbaby.com/en-us
