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NEW YORK – Mary Rose Burnham has been appointed executive vice president of brand and medical strategy at healthcare-focused marketing agency Greater Than One.
She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s (www.greaterthanone.com) accounts, to build better healthcare experiences for customers.
Burnham will report directly to CEO Elizabeth Apelles.
Mary Rose Burnham
“I’m extremely excited to be working with some amazing people here, including Elizabeth,” said Burnham. “The more I learned about Elizabeth, the more I wanted to work with and learn from her. The fact that the agency is independent also played a factor, as it will allow me to be part of developing and integrating a customized model that can be scaled up or down for each client.”
“My core competency is medical expertise,” said Burnham. “I understand science and data and how that can translate into amazing creative.”
“When we first had discussions with Mary Rose about joining the agency, she was immediately drawn to our track record of supporting rapid growth with practical innovation and high impact solutions,” said Apelles. “Her background in medicine is just the type of experience we need for her role as a member of our executive team and integrating our strategic approach to everything we do.”
According to Bindhu Gopalan, Chief Client Officer of Greater Than One, Burnham’s role is key to the agency’s model. “Mary Rose combines a background in both medical and brand strategy which will be essential in our new business efforts along with allowing us to better scale with clients as they grow,” he said.
