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ST. LOUIS – Busch Light has teamed up with iconic global footwear brand, Crocs, to release two limited-edition styles designed to complement outdoor summer adventures. The new sandal and clog designs, featuring all-terrain soles, flannel accents and attached accessories including a roll-up koozie and survival flashlight, will require 21+ fans to exert a little extra effort if they want to slip these onto their feet for free.
Busch Light knows that shoe drops can cause quite a stir, with fans camping out in long lines to cop the latest styles. But why camp on a sidewalk if you can camp out in the great outdoors instead? As the beer brewed for the great outdoors, Busch Light has a better locale in mind for setting up camp and passing the time – actual nature. Want the new Busch Light x Crocs collaboration for free? Stake out your site, crack open a can of cold Busch Light and YOU could be in luck.
“Busch Light has urged fans to ‘Head to the Mountains’ since our iconic jingle debuted in 1979, and to get these Crocs at no cost, footwear enthusiasts will have to do just that,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “We’re giving access to fans willing to literally camp out to get them – and we know our loyal fanbase will embrace the opportunity to partake in one of their favorite pastimes to snag a pair for free!”
From May 1 – 31, Busch Light is inviting 21+ fans to head to the mountains to have a chance to secure their free pair of Crocs. Once fans set up camp, all they have to do is head to campoutforyourcrocs.com and upload a photo of them camping to enter for a chance to win a free pair of Crocs.
“Not much beats a cold, smooth Busch Light, but enjoying one with a pair of Busch Light Crocs in the great outdoors comes pretty close,” said Heidi Cooley, Chief Marketing Officer, Crocs. “This collaboration takes personalization to new heights with a flashlight, bottle opener and even a koozie Jibbitz- it’s the perfect pairing for our most adventurous 21+ fans!”
Prefer to hit the track? No problem. As Busch Light is known to give NASCAR fans epic, one-of-a-kind opportunities that bring them closer to the sport they love, the brand will also accept entries from those who set up camp at NASCAR races taking place throughout the month of May, including Kansas Speedway, Darlington Raceway, North Wilkesboro Speedway and Charlotte Motor Speedway.
“Our footwear offers a personalized way for consumers to express themselves, and we had so much fun working with Busch Light to design these new styles to complement our fans’ outdoor adventures,” said Heidi Cooley, Chief Marketing Officer at Crocs. “Much like a cold, smooth Busch Light, the Busch Light Crocs are best enjoyed in the great outdoors, and we can’t wait to see our 21+ fans getting outside in these new styles!”
From May 6 until supplies last, the Busch Light x Crocs All-Terrain Sandals will be available for $65, and the Busch Light x Crocs All-Terrain Clogs will be priced at $85, both available in sizes 6 -12, exclusively at Crocs.com. Consumers can also follow Busch Light on Facebook, Twitter and Instagram to learn more.
