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ST. PETERSBURG, Fla. — Walmart health and wellness executive Carmen Bauza is leaving the company to join the television and online retailer HSN Inc.
Carmen Bauza
Bauza is slated to join HSN/Home Shopping Network as executive vice president and chief merchandising officer, effective November 28, the interactive multichannel retail company announced.
In her new role, Bauza will be responsible for the comprehensive management and continuous development of HSN’s cross-category product portfolio — including the ongoing expansion of proprietary offerings, the company said, adding that Bauza will also be responsible for identifying strategic opportunities to enhance cross-platform experiences and maximize HSN’s customer reach through distributed commerce.
Bauza will also be expected to proactively seek innovative ways to engage HSN customers through compelling events and partnerships that complement the company’s experiential retail strategy, and to extend HSN’s brand reach through exclusivity and product development capabilities.
“HSN has always been a leader in offering innovative, differentiated retail experiences to its consumers, and I am thrilled to join this dynamic brand,” Bauza said in a statement.
“Today’s consumer is shopping across all channels, looking for convenience and accessibility but also a reason to buy. That’s the power of the HSN platform: They build customer engagement with a mix of unique content, compelling events and a growing portfolio of proprietary products,” she added. “I’ve always believed that merchandising is storytelling, and I look forward to strategically growing the business through great experiences and great products.”
Bauza brings to HSN more than 30 years of experience in retail and merchandising, most recently as senior vice president and general merchandise manager of health and wellness for Walmart.
“I am extremely pleased to announce the appointment of Carmen Bauza for this critical role,” HSN chief executive officer Mindy Grossman said. “She is a high-caliber executive who is known as a consumer-centric brand builder and change agent. She will be a strong leader for our experienced merchandising and planning teams, as well as a key member of our executive committee. Carmen’s belief in HSN and our unique approach to retail commerce is a testament to our future growth opportunities.”
For the past 10 years Bauza has been a senior leader at Walmart, most recently overseeing the retailer’s consumables and health and wellness merchandising division, which includes baby consumables, over-the-counter drugs, optical, chemical and paper goods. Before that she served as vice president and divisional merchandise manager for Walmart’s beauty and personal care business, in which role she led an effort to make Walmart a leading purveyor of beauty care products.
Prior to her years at Walmart, Bauza was in charge of seasonal retail at L Brand’s Bath and Body Works division.
