MILWAUKEE — Carma Laboratories Inc. has added a fragrance-free alternative to its Carmex Everyday Healing Cream product.
The company said Thursday that the new Carmex Fragrance-Free Everyday Healing Cream provides the same ultra-moisturizing, nongreasy formulation as the existing product
Carmex Everyday Healing Cream brings fast-absorbing, long-lasting relief to dry skin using ingredients like rich lanolin and petrolatum to soften, moisturize and heal, according to Carma Labs.
The Fragrance-Free Everyday Healing Cream is available now in 4-ounce tubes at Walgreens and other retailers nationwide. The product’s suggested retail price is $5.49 in drug stores and $4.99 in mass retail stores.
"We are happy to report that our new skin care line has been performing favorably and is well-liked by consumers," stated Mike Pietsch, executive vice president of Carma Laboratories.
Pietsch noted that in an in-home test, 32% of consumers said they buy fragrance-free hand and body skin care products, which reflects industry reports of fragrance-free market share in the category.
"Our new fragrance-free healing cream offers consumers more choices when selecting a Carmex skin care product to fit their individual preferences," he commented.
