ST. PETERSBURG, Fla. — Michael Murray, formerly the head of e-commerce marketing at Sears Holdings Corp., has joined Catalina Marketing Corp. as chief product officer, a newly created position.
Catalina said Monday that Murray, as the company’s first chief product officer, will lead the overall consumer-centric product strategy and innovation road map. He also will play a key role in products and solutions that help consumer brands and retailers better engage today’s connected shopper, both online and offline.
A proven strategist in digital channels and media, Murray brings more than 20 years of experience in the areas of data and information technology, product development, marketing and business management, including pioneering new media and online solutions for Coca-Cola, Southwest Airlines, P&G, Brown Forman and Nestle, according to Catalina.
"Catalina is dramatically expanding its vision and solutions to address the changing needs of brands, retailers and consumers. We’re bringing new personalized experiences to consumers across a variety of touch points along the path to purchase and helping our clients grow consumer loyalty over time," Catalina Marketing chief executive officer Jamie Egasti said in a statement. "Michael is an accomplished executive with extensive innovation experience across traditional and new media marketing, CRM [customer relationship management] and Internet technology. His experience in driving innovation, as well as expertise in when and how to engage the consumer along the path to purchase, will help Catalina stay at the forefront of consumer loyalty innovation."
Previously, as chief marketing officer for e-commerce and online at Sears Holding, Murray led all acquisition, social marketing and online customer communications for Sears.com and Kmart.com, Catalina reported. His career also includes a long tenure at AOL, where he served as general manager of new ventures and innovation; vice president of marketing operations, which included the development and deployment of AOL’s multichannel Member Management CRM Platform; and vice president of consumer loyalty and retention.
"I am thrilled about joining Catalina and leveraging my experience with insights, data and multi channel reach to be a part of Catalina’s consumer-centric, multichannel approach," Murray stated. "I am a true believer that brands must meet the consumer’s need for one-on-one engagement through the channel that they choose, whether that be online, at home, on the move, in-store or in post-purchase conversation. Catalina is transforming the consumer shopping experience, and I am extremely excited about becoming part of the team that is making that happen."
