ST. PETERSBURG – Catalina has rolled out CatalinaRx, a new consumer healthcare marketing solution that connects pharmaceutical, over-the-counter (OTC), and health-adjacent consumer packaged goods (CPG) brands with consumers.
CatalinaRx combines deterministic purchase data and predictive audience modeling with the nationwide addressable retail print media network. It integrates with Connected TV, online video, and digital display, offering a full-funnel media activation strategy to reach and educate consumers and patients leveraging:
- First-party data from 400M+ shopper IDs to help fuel our insights and predictive models.
- One of the most extensive addressable retail point-of-care print media networks in the US; 10,750 retail pharmacy stores reaching more than 150M unique shoppers.
- Real-time targeting powered by de-identified prescription purchase data, including National Drug Codes (NDC).
"CatalinaRx delivers the scale, precision, and full-funnel reach needed to engage the right audiences," said Adam Van Beck, Catalina's Chief Revenue Officer. "We developed this solution to provide incremental reach and precision targeting at scale."
CatalinaRx Media's key benefits:
- Delivers targeted brand awareness and incremental reach for therapies and preventative health solutions.
- Drives cross-shop between the pharmacy and front of store for health-adjacent products.
- Educates consumers about new or differentiated therapies and products when they are actively engaged in managing their health.
"By delivering personalized messaging at retail pharmacy stores, CatalinaRx supports meaningful, in-the-moment interactions at the retail point-of-care that drive relevance and responsiveness," said Van Beck.
