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BOSTON — Abacus Health Products has announced a partnership with Gillette Stadium and Patriot Place, revealing that CBDMEDIC branding will be present outside the stadium and throughout Patriot Place, including a new look for the iconic water tower as part of a new CBD advocacy program. The partnership is also football’s three-time world champion Rob Gronkowski’s next step as a proponent for CBD as a safe and effective solution for pain management. The news follows Gronkowski’s career announcement in August, in which he shared his personal experiences with CBDMEDIC after using its products as part of his own post-football recovery.
This first-of-its-kind collaboration between Gillette Stadium and a CBD company demonstrates the organization’s support for Rob Gronkowski’s advocacy efforts to help people everywhere understand the power of CBD to manage pain.
“CBDMEDIC helped change my life and has been a major part of my pain recovery regiment post-retirement,” said Gronkowski. “I’m passionate about sharing my recovery story and encouraging other people to experience the benefits of using CBD. Now, with this powerful promotional partnership with Gillette Stadium and Patriot Place, we hope to encourage others, especially athletes and sports enthusiasts, to try this pain management and recovery solution.”
Starting on October 27, Abacus will sample its products, including CBDMEDIC Muscle & Joint Pain Relief Ointment,to guests at Patriot Place.
“We are happy to partner with Abacus and Rob Gronkowski to use our brand and location to promote pain management alternatives to guests of Patriot Place and Gillette Stadium,” said Murray Kohl, vice president of sales for Gillette Stadium. “We look forward to working with them on initiatives that will positively impact our communities.”
“Our core mission is to help Americans in pain with science-based products that are safe and effective, and we’re delighted to have the support of Gillette Stadium and Patriot Place,” said Perry Antelman, chief executive officer of Abacus. “We’re pleased to work together to promote CBD as a recovery solution.
