WARREN, N.J. — Centrum Silver, the multivitamin shown to support memory in older adults, has teamed up with Dave & Buster’s to launch Dave & Brain Busters: a new partnership that brings together two unexpected sources of brain health benefits – clinically backed Centrum Silver multivitamins alongside the advantages of screen-powered play for cognitive wellness.
Many people believe screen time is bad. However, studies show that active screen time is actually beneficial for the brain - especially for older adults.
New data from Centrum shows that 2 in 3 adults over 50 have heard that screen time is harmful. However, 3 in 4 believe it is important to actively engage with new technology. It's something top of mind for an overwhelming majority of those 50+: 78% admitted they're concerned about cognitive aging and 96% said it's important for them to retain their cognitive abilities and memory as they age.
That’s why Centrum has teamed up with Dave & Buster’s to launch Dave & Brain Busters, a campaign highlighting two unexpected sources of brain health: Centrum Silver’s clinically proven memory support and the cognitive power of engaging, screen-powered play as a well-rounding aging routine.
Amy Sedaris, American actress, comedian, writer, and self-proclaimed homemaker is their celebrity spokesperson, promoting Dave & Brain Buster's on her social media and in interviews.
"When Centrum Silver was studied across three large-scale clinical trials, results showed that taking it daily may slow cognitive aging by up to 60%. That level of evidence redefines what a multivitamin can do — evolving it from nutritional support to a meaningful source of cognitive, brain, and overall health benefits," Josh Gabriele, Brand Director, Centrum at Haleon. "With Dave & Brain Busters, we set out to challenge expectations of what wellness after 50 looks like by combining two unexpected sources of brain health support: Centrum Silver’s clinically proven cognitive health benefits and the brain-boosting power of engaging, screen-based play."
Silver Hours, adults over 50 can score 10% off Food, Non-Alcoholic Beverages, Power Cards, and Activity purchases at select Dave & Buster’s across the U.S. (full terms below) — and discover brain-friendly games that help keep cognitive skills sharp, including:
- Grand Piano: Sequencing, rhythm, coordination
- Pop the Lock: Timing-based reflex game that supports pattern recognition and reaction speed
- Fruit Ninja FX: Processing speed, hand–eye coordination
- Subway Surfer: Focus and multitasking under pressure
- Pac-Man: Pattern recognition, strategy
- Doodle Jump: Reflexes, prediction, focus
- The Arena: Reflexes, memory
Silver Hours coupons can be redeemed here: CentrumBrainBusters.com and you can learn more about the campaign on Centrum’s Instagram @centrumusa.
