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NEW YORK — The L’Oréal brands CeraVe and Vichy Derco made their forays into new markets today. CeraVe launched its first hair care line, and Vichy Dercos brought its anti-dandruff products stateside.
CeraVe's debut line includes an anti-dandruff shampoo and conditioner, a 2-in-1 shampoo and conditioner, and a shampoo and conditioner for scalp hydration. Each incorporates skin-identical ceramides clinically proven to reduce dandruff and soothe irritation while nourishing hair. It is sold exclusively on Walmart.com.
With the new hair care line, CeraVe aims to bridge a gap in scalp care by focusing on both the scalp barrier and hair health. According to CeraVe, over 93% of testers reported a healthy scalp and hair, with 92% noting improved hydration.
Vichy Dercos, founded in France in 1964, is Europe's No. 1 dermatologist-recommended anti-dandruff brand. Finally, its hair care product range is available exclusively on VichyUSA.com in the U.S.
Designed using L’Oréal’s hair science, it helps relieve scalp issues connected to moderate-to-severe dandruff. It utilizes niacinamide and glycerin to soothe and hydrate the scalp while ensuring the hair, including color-treated and sensitive hair, stays healthy.
By applying its established skin care principles to hair care, CeraVe aims to offer consumers a targeted, dermatologist-developed solution for dandruff and scalp discomfort at an affordable price, making scalp-focused hair care accessible to all.
