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MADISON, N.J. — Next month, ChapStick will collaborate with the recently relaunched social media site Myspace to host a national, streamed live concert featuring Emeli Sandé and other rising stars.
The Pfizer Consumer Healthcare lip balm brand said Thursday that the event, to be held Feb. 11 at the Key Club in Los Angeles, is part of ChapStick Sessions, a national initiative that "celebrates what healthier, happier lips can do by shining a spotlight on musically talented lips." It also will support the advancement of music via a charity sponsorship with the Music Empowers Foundation.
Sandé, the singer of the hit single "Next to Me," will headline the Myspace Live concert presented by ChapStick Sessions. She also performed in the opening and closing ceremonies of the London Olympics.
"I am very excited to be a part of the ChapStick Sessions concert that showcases tomorrow’s stars," Sandé said in a statement. "As a new artist, you cherish the opportunities you get to perform and expand the reach of the music you are so proud of."
The concert will also feature a performance by Grammy-nominated singer and songwriter Skylar Grey, who will open for Sandé, and a performance by Suzanna Choffel, who competed on Season Three of "The Voice" and is one of five profiled ChapStick Sessions artists.
The event will be streamed live on ChapStick’s Facebook page and on Myspace. The event will also be rebroadcast the day after the show on Myspace.
The ChapStick Sessions initiative features five dynamic video jingles viewable on the "Sessions" tab of the ChapStick Facebook page. Each song is performed by talented up-and-coming singers selected by Chapstick. For each ChapStick Sessions video shared, a $1 donation will be made, up to a total of $50,000 to the Music Empowers Foundation.
"The ChapStick brand has always focused on the importance of keeping lips both healthier and happier," stated Brian Groves, U.S. chief marketing officer for Pfizer Consumer Healthcare. "Through the ChapStick Sessions program, we are able to tap into our consumers’ passion for music by showcasing new and emerging singers who put who put their healthy and happy lips to great use."
