NEW YORK – Charlotte Tilbury Beauty – the award-winning global luxury beauty brand founded by President, Chairwoman, Chief Creative Officer and makeup artist to the stars, Charlotte Tilbury CBE – continues to build momentum in the U.S., celebrating the second year of its landmark partnership with the world-famous Dallas Cowboys Cheerleaders.
Now entering its second year, Charlotte Tilbury Beauty's landmark partnership with the Dallas Cowboys Cheerleaders continues to build on a shared commitment to performance, excellence and inspiring confidence. As the team's official beauty partner, the brand brings its signature artistry and world-famous beauty icons to one of the most celebrated teams in American sport and entertainment, helping the Dallas Cowboys Cheerleaders look and feel like their most beautiful, confident selves both on and off the field.
Since launching in 2025, the partnership has come to life through a series of high-impact cultural moments spanning content, creator experiences, retail appearances, in-stadium activations and the Dallas Cowboys Cheerleaders' official gameday beauty look.
This year, Charlotte has evolved the team's signature look with a curated beauty wardrobe designed to meet the demands of high-energy routines, long days and the intense Texan heat. Featuring some of Charlotte's best-selling skincare and makeup, the look delivers flawless, cheer-proof camera-ready beauty that works as hard as the Dallas Cowboys Cheerleaders do – from kick-off to the final whistle.
Getting That Game Day Look
SKINCARE
Magic Cream
Magic Serum Crystal Elixir
Hollywood Skin Secrets Immediate Eye Revival Patches
Invisible UV Flawless Primer SPF 50
COMPLEXION
Airbrush Flawless Foundation
Airbrush Flawless Blur Concealer
Airbrush Flawless Finish
NEW! Airbrush Flawless Blur Loose Powder
Airbrush Flawless Setting Spray
CHEEKS
Hollywood Contour Wand
Airbrush Bronzer
NEW! Airbrush Flawless Blush Blur
Beauty Light Wands
EYES
Luxury Palettes in Pillow Talk & Pillow Talk Dreams
Exagger-Eyes Easy Eyeshadow Sticks
Rock 'n' Kohl Eyeliner
Exagger-Eyes Volume Mascara
BROWS
Legendary Brows
Brow Fix
LIPS
Lip Cheat in Pillow Talk (shade-matched)
Matte Revolution or K.I.S.S.I.N.G. in Pillow Talk (shade-matched)
FRAGRANCE
Star Confidence
Kelli Finglass, Senior Director of the Dallas Cowboys Cheerleaders said: "Looking good makes you feel good and feeling good gives you confidence. That's what we love about Charlotte Tilbury. It's a brand that's really about confidence and helping women feel their best. For the Dallas Cowboys Cheerleaders, that confidence is so important because when they feel good about themselves, they can step out on the field and perform at their very best."
Amazon Beauty
Over the past year, Charlotte Tilbury Beauty has brought its award-winning, globally adored makeup, skincare and fragrance to even more customers across the U.S., combining the brand's digital-first approach to beauty with the selection, convenience and engaging shopping experiences available in Amazon Beauty's U.S. store. Now, it is expanding its collaboration with Amazon Beauty to create new ways for customers to experience the official game day look.
The activation spans Charlotte Tilbury Beauty's makeup, skincare and fragrance wardrobe alongside brushes and beauty accessories, with dedicated content amplified across Amazon Beauty shopping experiences, social channels, digital media and more. It creates an engaging new destination for customers to discover Charlotte's artistry and shop the beauty secrets trusted to perform alongside one of the most iconic teams in American sport and entertainment.
Now, Charlotte Tilbury Beauty is bringing these two milestones together in an exciting new retail activation. As the Dallas Cowboys Cheerleaders' official beauty partner, Charlotte Tilbury is expanding the reach of its partnership through its retail collaboration with Amazon Beauty, giving customers new ways to discover and shop the high-performance formulas behind the team's official gameday beauty look.
Charlotte Tilbury CBE, President, Chairwoman, Chief Creative Officer and Founder of Charlotte Tilbury Beauty, said: "Darlings, I am so thrilled to be celebrating another incredible year as the OFFICIAL BEAUTY PARTNER of the iconic DALLAS COWBOYS CHEERLEADERS! These incredible women represent CONFIDENCE, PERFORMANCE and EXCELLENCE at the very highest level, and I have loved creating their official gameday beauty look with my HIGH-PERFORMANCE FORMULAS that work as hard as they do.
This year also marks another exciting milestone as we approach ONE YEAR of Charlotte Tilbury Beauty in the Amazon Beauty U.S. store. Since launching last September, we have been able to make it even easier for customers across the U.S. to discover my AWARD-WINNING, GLOBALLY ADORED BEAUTY ICONS and unlock the MAGIC OF CONFIDENCE!
Now, I am so excited to bring even more of the MAGIC of our Dallas Cowboys Cheerleaders partnership to customers! From discovering exclusive content to shopping the BEAUTY SECRETS behind their official gameday look, I cannot wait for even more people across America to discover the artistry, innovation and CONFIDENCE behind this incredible partnership!"
Camille Nordby, Premium Beauty Category Leader, Amazon U.S. Stores. said: "We couldn't be more proud of Amazon Beauty's collaboration with Charlotte Tilbury Beauty. Charlotte Tilbury is a brand built on confidence, artistry, and showing up as your best self. We can't wait to bring customers closer to the action with behind-the-scenes content, exclusive experiences, and the products behind the Dallas Cowboys Cheerleaders' iconic looks."
Charlotte Tilbury Beauty continues to build momentum in the U.S. through strategic collaborations spanning beauty, retail, sport and entertainment. With innovation, artistry and a mission to unlock the magic of confidence at its heart, the brand continues to create new ways for customers to discover and experience Charlotte's award-winning universe of makeup, skincare and fragrance.
