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CINCINNATI — Charmin Sensitive has been voted the best new bathroom tissue in 2011 in a consumer product survey by Better Homes and Gardens magazine.
Procter & Gamble Co. said Tuesday that the magazine’s June issue features Charmin Sensitive in its third annual Best New Product Awards report, which highlights 42 winning consumer products in the categories of health and beauty, food, and household care.
According to P&G, Charmin Sensitive is only bath tissue containing soothing lotion plus a touch of aloe and vitamin E to provide users with "a comfortable clean to help pamper skin."
"It’s great to hear the product has been so well received by consumers," stated Hailee Hoffman, brand manager for Charmin Sensitive. "Being voted the best new bathroom tissue lets us know that this product delivers a level of quality and comfort for consumers. Each roll contains a touch of soothing lotion with aloe and vitamin E, providing a gentle and comfortable clean."
P&G said winning products were selected as part of the BrandSpark International/Better Homes and Gardens American Shopper Study, which polled more than 60,000 consumers. To determine the winners, the survey included key questions about individual product appeal and intent to repurchase among shoppers who had actually bought the product. Each of the 42 product categories had between three and five products from at least two different manufacturers.
To win, the product had to have the highest combined score on product appeal and repurchase intent among those who had previously bought the product.
